is a Cupertino, California-based American multinational technology corporation. According to revenue, Apple will be the largest technology company in the world in 2022 with US$394.3 billion in sales. Apple will have the largest market capitalization as of March 2023.Apple is the second-largest mobile phone manufacturer in the world as of June 2022 and the fourth-largest personal computer vendor by unit sales.
Along with Amazon, Microsoft, Meta Platforms, and Alphabet (the parent company of Google), it is regarded as one of the Big Five American technology firms. Steve Wozniak, Steve Jobs (1955-2011), and Ronald Wayne founded Apple as Apple Computer Company on April 1, 1976, to create and market Wozniak’s Apple I personal computer.
in 1977. The Apple II, the company’s second computer, was one of the first microcomputers to be mass-produced and a best seller.
The company created computers with cutting-edge graphical user interfaces, such as the original Macintosh, which was unveiled in 1984 in the acclaimed commercial “1984”. By 1985, the company was experiencing issues due to the high cost of its products and power struggles among executives.
While Jobs left Apple and started NeXT, taking some Apple employees with him, Wozniak left the company and pursued other endeavors. Throughout the 1990s, the personal computer market grew and changed, and Apple saw a significant loss of market share to the Microsoft Windows operating system duopoly on Intel-powered PC clones (also known as “Wintel”) due to its lower cost.
When Apple was on the verge of bankruptcy in 1997, the company purchased NeXT to fix its failed operating system strategy and convince Jobs to return. Jobs led Apple back to profitability over the following ten years using a variety of strategies, such as the introduction of the iMac, iPod, iPhone, and iPad to widespread acclaim, the start of the “Think different” campaign and other iconic ad campaigns, the opening of the Apple Store retail chain, and the acquisition of numerous businesses to diversify the company’s product line. Tim Cook took over as CEO after Steve Jobs retired in 2011 due to health issues and passed away two months late
company to reach a valuation of over $1 trillion, followed by $2 trillion in August 2020 and $3 trillion in August 2021.
Conclusion
Apple Inc. is a multinational American technology company with its main office in Cupertino, California. According to revenue, Apple will be the largest technology company in the world in 2022 with US$394.3 billion in sales.